Slogans Don’t Substitute for Thinking

March 9, 2016 Christopher B. Nelson

A good slogan, whether it’s comical or serious, catches your attention. Slogans satisfy our innate desire for simplicity and pith. Sometimes they even rhyme, which implants them deeply into our minds—rhyme and music being powerful aids to memory. (Remember the rhyme “Thirty days hath September, / April, June, and November”? How could you forget it?) I recently came across a

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